Go Smile, a leading at-home teeth whitening brand, has named a new chief executive officer – Rose Wood. She succeeds former CEO, Dean Leipsner, who will remain on the company’s Board of Directors.

In her new role, Wood will develop new beauty products while continuing to improve Go Smile’s current award-winning teeth whitening line. 

Angela Koch, Chairman of the Board, Go Smile, comments, “The board of directors is thrilled to have the wealth of experience and industry knowledge Rose brings as our new CEO. She has been in the beauty industry for more than three decades and an outstanding leader within our company for the past four years, so it is a natural choice for us.”

Wood joined Go Smile in 2014 as the EVP of Sales and Marketing. She has managed all facets of the company’s sales, marketing, product development, customer service and vendor relationships throughout the United States and across the world.Prior, she led and managed sales teams at Shiseido Cosmetics America as well as LVMH, Guerlain. For five years she served as Vice President of Sales for P&G prestige brands.  Wood was an account executive for Puig USA and has managed markets for Ralph Lauren Cosmetics and Fragrances as well as Chanel.  

Wood says, “I am honored to take on the role of CEO for a company I feel very passionate about. Knowing that we are helping everyone achieve a cleaner, healthier smile is very rewarding.”

Photos: courtesy of Go Smile